Updates
New Visitor Attractions’ Guide to Ticketing and CRM
7 August 2019With the launch of the VE: Forum's new Ticketing/CRM Guidebook for Visitor Attractions, Katy summarises the key issues and outlines the routes to success.
Segmentation and Customisation are King in Spektrix’s new Insights report 2019
2 June 2019During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders - but how effective were they, and why?
#Santa GDPR Fail?
3 December 2018So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence....
GDPR – an opportunity to stop being mugs
9 March 2018Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?
Are you what you measure?
9 August 2017Is asking about ethnicity in surveys causing us to become more tribal?
Data capture – Are we mugs?
1 April 2016I recently did a study looking at aggregate (‘BIG’) data from over 200 UK Arts venues, and one thing that…