Today we published the Act Green 2024 report. Our third year of sustainability research generated 17,450 responses from 112 cultural organisations, our largest number of participating organisations so far. Thank you to all who took part earlier this year.
Indigo CEO Katy Raines says:
“This year’s Act Green has given us the opportunity to continue to build on the body of evidence we have gathered over the past two years about audience and visitor attitudes to the climate emergency.”
“Audiences want organisations to be proactively demonstrating a commitment to sustainability, communicating more effectively about what they are doing, and informing audiences about how they can help.”
“New areas of questioning have revealed the potential impact of accreditation and given us insight into how audiences expect to see information about sustainability referenced on organisation websites.”
“We have been able to build up this picture by working with the 112 curious and committed cultural organisations who took part this year, sharing the survey with their audiences and visitors. We are also so grateful for the support of our partners Supercool, who have sponsored Act Green for a second year, enabling us to offer it free to organisations in the UK.”
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