News
The latest news and insight
Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.
Testing a marketing campaign for a music festival
1 October 2025Using Indigo Share: Discover Campaign Testing to explore how marketing would work with new audiences.
New schools toolkit now available
8 September 2025The Theatre Trip Toolkit was created by Indigo, commissioned by National Theatre, RSC and Children's Theatre Partnership, and supported by Arts Council England
Creative testing: making sure your campaigns hit the spot
19 August 2025Use new Indigo Share Discover's Creative Test to get rapid insight on your marketing campaigns and connect better with your audiences.
Museum visitors and the climate emergency
14 August 2025A deep dive into Act Green 2024’s responses from museum visitors, with learnings from Compton Verney.
AMA Conference 2025: Amplify
25 July 2025Guest blog: Freya Goble shares her reflections on the 2025 AMA conference after attending with an Indigo Share bursary
New sponsorship opportunity: Act Green 2026
21 July 2025An open call out for organisations who might be interested in partnering with us on our award winning sustainability research, Act Green.
Arts Audiences now: new benchmark for 2024/25
27 May 2025Indigo Share: Subscription 2024/25 benchmark webinar now available
The death of creativity or a path to success?
27 May 2025Why you should be pre-testing your marketing campaigns using Indigo Share: Discover
Can we have confidence in our data?
20 May 2025Kerry Radden discusses issues of "truth" and reliability in audience surveying
Sustainable Classical
16 May 2025The classical music sector is ready to go green – but outdated systems, high-carbon touring, and lack of support are holding it back.