The latest news and insight

Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.

Communicating Sustainability Pilot Project

13 May 2025

We are looking for five organisations to join a pilot project on communicating sustainability in the cultural sector.

Growing Drama Audiences: National Theatre, Curve and Theatre Nation Partnerships

27 March 2025

Launched in 2014, Theatre Nation Partnerships is a joint initiative, led by the National Theatre and funded by Arts Council…

Apply for our AMA Conference bursary

24 March 2025

Fully-funded place for an early-career marketing or insight professional

Peterborough Cultural Alliance: Creating a collaborative approach to place-based cultural engagement

31 January 2025

What the Problem Was: Indigo devised and implemented a framework for this newly formed cultural alliance to understand cultural engagement…

How do you measure up?

29 January 2025

Get rid of the guesswork by benchmarking your data

Turning the spotlight on your audience

9 January 2025

How to boost survey responses

Birmingham Museums Trust: Laying the Foundations Project

29 November 2024

What the problem was Birmingham Museums Trust (BMT) needed to undergo a fundamental transformation to become a resilient and financially…

BACH: Demonstrating the Impact of Britain’s Concert Halls

28 November 2024

British Association of Concert Halls wanted to tell their impact story and approached Indigo to help them do that.

Warwick Arts Centre: A strategic CRM approach

11 November 2024

Warwick Arts Centre programmes a diverse range of performances, cinema, music and theatre at their multi-venue arts complex at the…

Reasons to be optimistic about audiences in 2024/25

23 October 2024

Early results from the 2024/25 Indigo Share UK audience benchmarks are now out