News
The latest news and insight
Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.
Getting the lights back on: is the re-start of Culture about to stop before it starts?
22 September 2020Whether organisations are opening now, planning to re-open, or having to stay closed, it's important to keep relationships with audiences going.
New findings: audience engagement with digital culture
21 September 2020Read analysis of Act 2 by our friends Baker Richards and the Audience Agency into digital culture and audience willingness to pay for it.
After the Interval: When will audiences return to live events and venues after lockdown?
28 April 2020We launched our national survey only 12 days ago and have already received over 40,000 responses…..
After the interval – a FREE National Audience Survey for arts and cultural organisations
7 April 2020We've been thinking about some of the questions we need answers to from our audiences, and decided to create a FREE survey for organisations to use.
After the interval – Five thoughts
20 March 2020What will the public need from us on the 'other side' of the Covid-19 crisis? We have 5 thoughts for marketing and communications.
GDPR and COVID-19 for Arts Organisations – some thoughts
18 March 2020Is asking customers to donate from cancelled performances due to COVID-19 GDPR compliant?
New Visitor Attractions’ Guide to Ticketing and CRM
7 August 2019With the launch of the VE: Forum's new Ticketing/CRM Guidebook for Visitor Attractions, Katy summarises the key issues and outlines the routes to success.
Segmentation and Customisation are King in Spektrix’s new Insights report 2019
2 June 2019During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders – but how effective were they, and why?
The Lowry’s audiences and visitors
7 April 2019Developing and refining a system for understanding their audiences and visitors.
Indigo creates new CRM strategy for The MAC Belfast
7 April 2019A new strategy to improve the effectiveness of marketing communications and build audiences.