Resources
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Developing Drama Audiences: Webinar
Delving into the research that underpinned the Developing Drama Audiences Toolkit.
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Top three findings from our Indigo Share Museums and Galleries Benchmark January 2026
Our first Indigo Share UK Benchmark report for Museums and Galleries, drawing on over 5,600 visitor responses.
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Indigo’s Understanding Drama Attendance Report
The findings into understanding audience behaviour and attitudes in relation to drama.
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Indigo’s Developing Drama Audiences Toolkit
Practical tools, templates and checklists for developing new and returning drama audiences.
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Building drama audiences: Top findings and tips from the toolkit
Understanding drama audiences and their behaviour in relation to drama
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Theatre Trip Toolkit
The no-drama guide to developing schools' audiences
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A Creative West Midlands: Place Profiler
An online tool for organisations and individuals to explore creative engagement in the West Midlands.
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Mind the Creativity Gap: What West Midlands residents are telling us
Understanding creative engagement and participation of residents in the West Midlands.
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Act Green Ireland 2025: Report
Understanding audience attitudes in Ireland towards the role of cultural organisations in tackling the climate emergency
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Get survey savvy
Resources and tips for improving your audience surveys, based on our presentation at Ticketing Professionals Conference 2025 1/2 on 15 October 2025.
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Sample calculator: Is your data reliable?
It's often hard to know whether we can use the audience data we collect to make confident decisions. Can you rely on your data?
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Should you use a survey?
To check if a survey is right to solve your problem, try our quick quiz.